Welcome to the MyTexasMusic.com F.A.Q.
People ask us questions every day.  Once we see a question start to pop up again and again, we post it here so people can ask us their 'next' question.

How did MyTexasMusic come to exist?
Who runs MyTexasMusic?
How did MyTexasMusic grow to be the success it is today?
What's the marketing strategy?
Who is eligible to join MyTexasMusic?
Why should I join MyTexasMusic?
Do I have to sign an exclusive contract?
What does it cost me?
How does it work?
How do I get paid?
How do I get started?
What's in the future?




How did MyTexasMusic come to exist?

On August 24, 2000 the domain name www.MyTexasMusic.com was registered because a new idea had been born.  Songs.com was gone and there was no voice for unsigned Texas musicians.  Already in existence were Lone Star Music, Texas Music Express, and Texas Music Roundup, three websites dedicated to retail sales of Texas music.  But something was missing.  Each of them had strengths but all of them had an overwhelming weakness.  They had each failed to unite Texas musicians into one group who could speak with one voice.  

Lucky Boyd, one of the website founders recalls, "My good friend Wrecks Bell had commented to me that we should all be selling our CDs over the Internet.  He was wondering what it would take to set up something like that.  I told him it would take money, which neither of us had, and an incredible time commitment.  We both just sort of blew off the idea because Wrecks was already selling many Texas music CDs out of his famous club, the Old Quarter Acoustic Cafe."

Boyd did some research.  He inquired from a few of his fellow performers as to how they were selling their CDs.  Most of them admitted that the bulk of their sales were coming at public performances, and each of them had mail ordering information on their websites, but none were too happy about the results of the Internet sales.

In September 2000, MyTexasMusic began with four artists who had mail order available on their websites.  Those artists were Lucky Boyd himself, along with Grady Lee, Diane Craig, and Christy Claxton.  After some discussion, Christy, who was successfully using PayPal for online sales agreed to come on board offering MyTexasMusic as a second payment option.

The research continued.  Lucky, along with his lovely and talented wife, Jinelle, began to explore all the ins and outs of online retailing.  There were many issues such as mailing materials, postage rates, marketing, and artist support.  Soon, the two of them were spending several hours each day planning the future.  Back to top

Who runs MyTexasMusic?

MyTexasMusic is run by Lucky and Jinelle Boyd.  Lucky is a veteran Texas performer with experience in merchandising, retail management, business administration, and personnel development.  Jinelle is a former model, radio DJ, and business owner with experience in concert and music promotion, marketing, research, and fundraising.

How did MyTexasMusic grow to be the success it is today?

From those humble beginnings, with only four artists, the long journey began.  The website had only four members from September 2000 to August of 2001.  In that year, Lucky and Jinelle Boyd, the website's founders, planned, plotted, and researched every aspect of the online retail business.  Their primary concern throughout the process was to see things from the artists' side of the fence first, placing an emphasis on customer satisfaction and artist recognition.

Aubrey Teeter and Joanna Gipson were the next two artists to join.  These long-time friends of Lucky and Jinelle were more than happy to come along for the ride just to see what happened.  In July of 2001, the site added a form that could be filled out by any visiting artist allowing them to apply for membership.  The first taker was the Danny Cowan Group.  Hobson Smith, Wrecks Bell, and Hayes Carll were signed on at the Old Quarter Acoustic Cafe in Galveston.  JoAnn Guest was signed on at Raz On The Braz near Glen Rose, Texas.  Joel Alan Lehman, a Houstonian living near Nashville, and Crawford "Hoss" Mayfield filled out the form and joined.

In November 2001, outside Lenny's in Galveston, Lucky and Jinelle finally persuaded Melissa Adams to become a member.  She was enjoying successful online sales through CDStreet, who seemed to be treating her quite well.  Reluctantly, tired of Lucky and Jinelle's constant badgering, she decided to join.  Today, both Melissa and MyTexasMusic will tell you that it has been one of the best decisions ever made by the two camps.  Eventually Adams and the Boyds would join forces to promote all sorts of events and spawn several other website ideas, including the Boyds' sister sites: MyTexasBooks, MyTexasArt, and MyAmericanMusic, and Melissa Adams' Music4Women.  They even do business together as Melissa's company, Ripco is the official web host for all the Boyds' sites, and her PutMeOnTheWeb.com has helped many artists gain an online presence.

By Thanksgiving of 2001, fourteen artists had agreed to have their products sold on the MyTexasMusic website.  It was time for a party.

December 8, 2001 was Lucky and Jinelle's 3rd Annual Holiday Bash held at their home in LaMarque, Texas.  It also became the 1st Annual MyTexasMusic Holiday Concert.  Performers included Lucky Boyd, Melissa Adams, Hayes Carll, Joanna Gipson, Diane Craig, and the evening's headliner, Joel Alan Lehman.

But the party wasn't enough.  MyTexasMusic also released on that date a compilation CD titled "PLATINUM BOUND - VOLUME ONE" containing one song by each of the current members.  Played by disc jockeys across Texas and beyond, and highly sought after by fans, the disc is still a top-seller today.

On February 15, 2002, Lucky approached songwriting legend Shake Russell about joining the ranks of MyTexasMusic.  Lucky warned Shake that his membership would be exploited heavily to recruit other members.  Shake agreed and joined.  Today, Shake Russell carries twelve different titles of merchandise on MyTexasMusic, more than any other retailer, and is consistently the top-selling artist on the site.  

Shake recently said of the site, "What I like most about being with MyTexasMusic is the people that run it, and the fact that I never have to ask them where my money is, because they always pay regularly and promptly."

Service to the artist as well as the customer has always been a priority at MyTexasMusic, and it is that dedication to the members that makes the site grow in numbers and in strength.  Lucky and Jinelle believe that as one voice, the members can begin to control some of the music environment that has been so hard to control in the past.  Back to top

What's the marketing strategy?

The site has some great partnerships and some exciting things coming in the future, but they're a huge secret and you'll have to wait and see.  If you want to know what got us this far, read on.

Lucky talks about marketing strategy, "We give each customer a MyTexasMusic decal with each order.  We've seen decals on bumpers and guitar cases all across the state.  We have members from Dallas, San Antonio, Midland, Houston, Austin, and a bunch of little towns you've never heard of, but they so proud to write us and tell us when they've bumped into another artist and recognized them by the sticker on their guitar case.  We feel that a large advertising budget for print media would go far toward getting customers to the site, but we wanted fans as much as we wanted customers.  So we harnessed the existing fan base of each member rather than just customers looking for something to buy.  As it turns out, we ended up with both." 

MyTexasMusic now has a print media partnership with several publications around the state.  You can see MTM ads out there every month.  Back to top

Who is eligible to join MyTexasMusic?

To join MyTexasMusic, you must have a Texas connection.  If you can meet one of the following requirements, you can qualify:
- born in Texas
- live in Texas
- spend ten years living in Texas as a performer
- perform extensively in Texas
- appear on the Texas Music Chart
Click here to see our other requirements.  Back to top

Why should I join MyTexasMusic?

Most performers have enough to do without having to worry about the retail end of their career.  We help in that area.  Most performers have enough to do without having to worry about finding career-building opportunities.  We help in that area.  We want you to perform, sell your CDs at your shows, and send people to your website.  We will help you from there.  You can get people to sign up for your mailing list, purchase your products, and keep track of your shows.  We will help you coordinate all your online efforts for maximum profit.  We pay based on a percentage, so you can always know what your cut will be.  With the percentages we pay you, and the fact that we have no membership fees, no annual fees, and only a small setup fee, you can make more with MyTexasMusic than with other retailers.  If you don't have products yet, we can still show you how to make money with your site.  Back to top

Do I have to sign an exclusive contract?

No.  You may sell your products anywhere you choose.  There is, however, an increased level of promotion available, and even an increased level of payment that is only possible through exclusive distribution through MyTexasMusic.  (Other conditions apply)  Even then, you do not have to sign an agreement giving exclusive rights to MyTexasMusic.

Our sister company, Texas Music Distribution, is the wholesale distribution leg of Payline Productions.  Each contract is negotiated separately.    Back to top

What does it cost me?

The site has several types of membership available.  Platinum Members pay a one-time $35.00 set up fee for one title (additional titles $25.00 or just $10.00 at setup) , Gold Members pay a one-time $25.00 setup fee.  You can upgrade to Platinum Pro, which is the only membership with a membership fee, for about $50 per year and tap into a list of other benefits.  For more information on memberships, click here.   Back to top

How does it work?

As a performer, you simply go out and perform.  While you're out there, sell as many CDs as you can.  Then tell people to go to your website.  When they get to your site and want to buy your CD, they will click the "BUY" button which takes them to your 'artist page' on our site.  There, they can see your photo and links to the shopping cart.  Certain memberships also give you a review of your product and other great features such as schedule posting.  It helps you to promote that you are a MyTexasMusic member.  Sometimes people will go to the site and buy products even without visiting your website first.  We can create a link back to your site from ours so that your fans get the entire experience.   Back to top

How do I get paid?

It works like this:
A customer places an order on our site for your CD.
We ship the CD to them along with their free gift.
Sales periods are calendar months.  We pay you on or about the 10th of the month for your previous month's sales.  If you are owed less than $25, we will hold your payment until your balance reaches at least $25.  Checks are issued to the address you supply to us.  It is important that you keep us supplied with updated information.  If you would like your money deposited directly to your account, contact us and we will tell you how to make that happen.   Back to top

How do I get started?

It's simple, just fill out the form and send us your products.  Click here and fill out the form.  We will notify you with further instructions.  Back to top

What's in the future?

Our parent company Payline Productions has released The Academy of Texas Music as a non-profit entity, which has become the official sanctioning organization for the Texas Music Awards.  We've just rolled out a new partnership which will allow members to post their performance schedules online and integrate them right into their website without any programming knowledge.  Also, a new distribution company has been started, Texas Music Distribution, which is already working hard to market Texas music regionally and in Europe.  Many new ideas are being explored including a music subscription service, a monthly music club, an online magazine, a syndicated radio show, consolidation and better utilization of the existing music charting entities, an Internet radio station and much, much more, including TexasMusic.tv.  Payline's record label, Campsite Records will be reviewing artists for recording contracts.  Our Radio Ready compilation CD series introduces dozens of new artists per year to Texas radio, and will release two more Platinum Bound Volumes.  Our festival support company, MTM Festivals will continue to handle product support and booking services for several festivals around the state.

We have dedicated our lives to Texas music and the artists who make it.  We are the world's largest conglomerate of music companies dedicated to Texas music.  Our staff?  Jinelle and Lucky handle everything with the help of a few very dedicated volunteers.  It won't be long, though, until we're also one of the largest employers in the Texas music industry as well.
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